Matching gifts are one of the most overlooked and neglected parts of fundraising, but they don’t have to be. What Is A Matching Gift? When corporations financially match donations that their employees make to a nonprofit or charity, that is referred to as a matching gift. For years, matching gifts were thought of as nice […]
Did you know February is Matching Gift Month? This can be a great way to build awareness around matching gifts for your cause. Research suggests that your donors are more likely to contribute to a cause and make a larger donation if they know their employer will match their gift. Below are several tips on […]
1. Create a Strategic Plan for Matching Gifts If you plan for it, the donations will come. Take time this year to create a Matching Gift strategic plan that includes annual Matching Gift goals, action items on how to meet those goals, and deadlines to keep your team on task. HEPdata’s Matching Gift Solution offers […]
Matching gifts offer the opportunity to double any donation received, all for just the handful of minutes required to complete the necessary paperwork. If it’s so easy, why does an estimated $4-7 billion in matching gift revenue go unclaimed every year? The reason isn’t a lack of corporate generosity. In our 25 years of experience, […]
If you’re a nonprofit or higher education institution, you’ve likely had to get a lot more creative in your fundraising efforts as of late. With everyone looking for new solutions to similar issues, it’s also key to keep abreast of industry trends and see how others are successfully adapting to changing times. But you don’t […]
Matching gifts are a straightforward, surefire way to boost fundraising revenue. But for many organizations, it is an underutilized revenue tactic due to the manual resources it requires. You’ve done all the hard work of securing a donation – so why not double it for free? Here are a few things you can do to […]
Almost weekly, I get told by fundraising and nonprofit organizations, “I want to do what (insert organization name) is doing to raise more matching gift funds.” The belief is that if they work with the same vendor and use the same data and technology, their results will be the same. The truth is, maybe they […]
You’ve completed your fundraiser, raised loads of money, and with the help of pending matching gift donations, the numbers are looking good. All you need is for donors to complete their matching gift paperwork. Easier said than done, right? With an infinite number of day-to-day tasks to manage and the constant need to develop new […]
Thousands of companies across the country have programs where they match their employees’ donations to eligible charitable organizations. Typically, an employer will match a donation dollar for dollar, but in some cases, organizations may even match a donation up to triple the original amount. For higher education institutions and nonprofit organizations, matching gifts are a […]
Increase Your Fundraising Revenue with Matching Gifts Did you know there’s an easy way to increase fundraising revenue while also boosting the likelihood your prospects will donate? Matching gifts achieve both. Data shows prospective donors are 84% more likely to make a gift when they know it will be matched by their employer or another […]