About Us
HEPdata has been a pioneer in matching gift solutions for over 20 years, though was most recently known as Affinaquest Matching Gifts.
With the HEPdata brand brought back in 2025, we’re excited to continue to partner with your organization on your matching gift fundraising.
Mailing Address
931 Monroe Dr. NE.
STE A102-332
info@hepdata.com
Contact us
Get in touch with our team with any of your matching gift, support, or billing questions.
How To Educate Your Donors about Matching Gifts
Did you know $6-10 billion in matching gift funds go unclaimed every year? In fact, 65% of Fortune 500 companies in the United States match employee’s charitable gifts. Sometimes they double it, triple it, or more! If you consider that 15% of donors on average are matching gift eligible—how much revenue could your organization be missing out on?
Why does this money go unclaimed? Often it’s because donors don’t know about matching gifts or that their company will match. This article lays out how to educate them so that their gift can be turbocharged.
First, we’ll explore some key messages and content that should be in your communications to donors. Then we’ll look at how and when to convey this information.
What to Communicate About Matching Gifts
Here’s the thing about matching gifts: most existing donors already love your organization or institution and believe in it. So the success rate in getting them to follow-up on matching can be high. But first you need to start the conversation about matching gifts. Here’s what to include:
How To Communicate To Your Donors About Matching Gifts
Here are some ideas on how to communicate about matching gifts to your donors and which channels to use.
Email
Social Media
Web
Blog
Direct mail
Other communications
Interpersonal Communications
Make sure all your communications have a call-to-action or a next step for donors to take to match their gift. Donor profiles and quotes or testimonials along with strong graphics or visuals whenever possible will help get results. Infographics are a great way to convey how to match gifts and how easy the process is. Brief how-to videos can also be helpful.
When to Communicate
Timing is everything when it comes to matching gifts. Here are some good times to bring it up:
After an Initial Gift
During Special Dates for Giving
During In-Person Meetings
Make it Easy and Automated
HEPdata’s Matching Gift Solutions make it easy for you to make matching gifts easy for donors. Auto Match automatically identifies matching gift-eligible donors in your database, tracks their donations, and follows up via customized, branded emails until the paperwork is complete. All of this can be managed in minutes. With Match Lookup, the eMatch Donor Link provides a matching employer search that can be seamlessly integrated within your giving pages.
Conclusion
Matching gifts are such an easy way to boost your fundraising. These communication tips and the right technology can make it even more effortless. To learn how you can communicate, automate and watch your gift totals soar with HEPdata, schedule a demo of our Matching Gifts Solutions.
Qgiv Launches Matching Gifts Integration with HEPdata’s Automated eMatch Portal
HEPdata is thrilled to announce a new partnership. Qgiv, a leading provider of nonprofit fundraising technology, offers a new matching gift integration with HEPdata, the leading matching gift data and software provider for nonprofits and higher education institutions.
“We are excited to offer donors a seamless way to check their matching gift eligibility and increase their support for organizations through Qgiv,” said Todd Baylis, CEO and co-founder of Qgiv, Inc. “By instantly enabling donors to check their eligibility and submit their matching gift requests, the HEPdata integration is increasing donor engagement and helping the nonprofits we serve raise more.”
In addition to adding matching gift searches to their donation forms, Qgiv clients will have the ability to see the steps donors have taken to access matching gifts and report on existing matching gift revenue. This will help fundraisers better promote matching gift opportunities and close the gap in unused matching dollars.
“We have worked closely with Qgiv to develop an integration that helps solve the two largest matching gift challenges faced by nonprofits and educational organizations: identifying matching gift opportunities and driving them to completion,” said Teddy Callow, Vice President of HEPdata. “The HEPdata integration helps donors and nonprofits through each stage of identifying and accessing a matching gift—from donation, to match registration, to match disbursement.”
Fundraising Platform BoostMySchool Partners with HEPdata for Matching Gift Solution
BoostMySchool, one of the leading online fundraising platform for K-12 schools, has partnered with HEPdata, one of the industry’s leading matching gift platform for education and nonprofit organizations, to offer a seamlessly integrated matching gift solution into its schools’ fundraising sites.
This matching gift solution will make it easier for donors to identify and submit their corporate matching gift opportunity to their company. The integration add-on is available to all BoostMySchool customers and any K-12 schools looking to utilize their platform.
Millions of dollars in potential matching gift revenue to K-12 schools go unclaimed every year. This typically equates to up to 15% of a school’s donor base. Tying best-in-class matching gift data and technology into the giving process through BoostMySchool propels schools towards fundraising goals without requiring additional staff resources.
“Independent and faith-based schools have a lot of untapped potential to grow their fundraising through matching gifts,” says Teddy Callow, vice president of product and commercial strategy for HEPdata, an SSB company. “We are helping donors increase their support to schools and helping schools exceed their fundraising goals by making matching gifts a critical part of the donation experience. It’s a win-win for everyone.”
The integration further supports the fundraising efforts provided by BoostMySchool, a platform that offers features such as customized giving landing pages, real-time fundraising updates, accurate donor lists, and gift processing automation.
“We are always looking for ways to increase value to our customers,” says Holman Gao, CEO of BoostMySchool. “This offers a simple and straightforward way for donors to double their impact by accessing resources they didn’t know were available to them.”
To learn more about HEPdata’s matching gift solutions, visit hepdata.com.