WBUR Boston’s NPR News Station Excels at Promoting Matching Gifts on their Web Site

Can donors find your website’s matching gift resources quickly and easily? Nothing frustrates potential donors more than having to click through your whole site in search of your donation page. They will quickly give up. And when they do, you’ve

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Matching Gift Size May Be Tied to Professional Careers, CAE Data Suggest

The Council for Aid to Education’s latest annual survey of fundraising at colleges and universities in the United States has been released. The Voluntary Support of Education (VSE) Survey looks at many different kinds of giving, including matching gifts. Compared

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Matching Gift Marketing Tip: Use Matching Gift Leaflets in Your Direct Mail Campaign

Creating awareness among your donors is an essential part of your overall marketing plan for corporate matching gift programs. One simple and effective way to create awareness is to insert a matching gift leaflet into your direct mail packages. The

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